This time in our A to Z of Automotive giants we take a look at the history of Lexus, who owe their beginnings to another well known name in the industry! This is not uncommon when it comes to cars, with many now stand alone brands owing their existence to another.
In 1983 Toyota chairman Eiji Toyoda held a meeting where it was decided the time was right to create a new luxury vehicle. By 1985, focus groups were formed and design teams were creating prototypes. By July of that year, the LS 400 was built and testing began. This went on for several years until January of 1989 when the LS 400 and ES 250 are shown at the Detroit and Los Angeles auto shows. By September, Lexus cars go on sale. In less than 12 years, they go on to become one of the world’s best-selling luxury cars. In its short history, Lexus has garnered numerous awards. It’s been named Car and Driver’s 10 best multiple times, The Motoring Press Association’s best imported car of the year, an Automobile Magazine’s all-star, Motor Trend’s Import car of the Year, among many other accolades. They also have an outstanding record with customer dependability after five years of ownership receiving various awards. Lexus’s newer models have been described as euphoric so we can count on the critical acclaim to continue.